Having a logo and a modern brand is not only important, but fundamental. The logo is the spirit of your business and people tend to give their trust to a company that has a graphic image edited and recognizable. The logo defines an identity and helps people remember it. Play a more important role than any name, ad campaign or site. The logo is the basis from which to create an effective and successful communication. It must give way to be recognized in a short time and consequently it must not be too elaborate or complex to memorize. Functional for all the media that today are there, such as: Web, printing on paper, phone, tablet, teaches etc… It will then be designed in such a way that it can be used anywhere keeping its readability. It will have to last in time, since it does not change often and therefore must be modern even in 10 years.